Talking Shoe

To explore the world of connected objects, Art, Copy & Code has partnered with artist Zach Lieberman and interactive design studio yesyesno to create an adidas smart sneaker with personality that communicates and connects the user’s activity to web.

Using an accelerometer, a gyroscope, bluetooth and other technologies, the ‘talking shoe’ translates sneaker movements into funny and motivating commentary – where speech can be posted to google+, being sent as real-time advertisement units.

If the user chooses to, they can also broadcast the dialogue via on-board speakers.